There are several applications in which you could use a transparent background, especially in social media. Follow these easy steps and become your graphic designer!
I love using the free Canva tools to create graphics for my business.
But I also love to use them to make things like baby shower invitations, birthday party invitations, coloring sheets for my kids, and more!
Here are the steps you can follow to make a transparent background in Canva.
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How to Make a Transparent Background in Canva
Transparent backgrounds can elevate your marketing efforts. By using a transparent background on a logo or associated marketing materials, you have opened up a world of possibilities for your online designs!
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Step-by-Step Canva Instructions
If you are new to Canva, you should know that there are two versions – free and paid. The paid version, Canva Pro, has a feature called the background remover tool.
Operating Canva Pro does come at an additional cost. Be sure to factor that into your marketing budget should you need the enhanced features it provides.
Create the canvas size you will need for your graphic and upload your image to your canvas.
Select “edit photo,” select “effects,” and under “tools” you will see the background remover tool (it looks like a beach ball or a checkerboard icon).
Select it and ta da! The background of the image has been removed!
If you aren’t pleased with how your image looks, you can use the magic eraser tool for touchups. However, it may reverse the changes you have made to your image using the background remover tool. To avoid any confusion within Canva, download your image with a transparent background in the PNG format and upload it to Canva to continue edits.
To download your image with a transparent background, simply select “transparent background” before hitting “download.” All of this can be found in the top-right corner of Canva under the share button.
Various Applications of Transparent Background Made in Canva
As a self-taught designer, a transparent background will suit you most in logo design. It’s a great way to get your logo on all of your designs.
Why use a transparent background for a logo?
A transparent background logo is a great image to add to your marketing materials. When you work with brands, it’s an image that you can submit to the design team, should they need it, to include the branding on any of the marketing materials.
Should you sponsor an event and end up on a flyer or join a group of bloggers and put your logo on an Instagram carousel post, you will know that you have already completed the work on the front end.
I also like to use the transparent background feature when I’m creating graphics for Instagram and Pinterest. I have used it several times in creating graphics for links to products I like to use.
I’ve also used it to create cover images for my Instagram Reels.
Don’t let my ideas contain you! You can also incorporate transparent background logos onto print materials of many kinds. Think of it as a key design element you can keep in your tool belt.
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Creating a Transparent Background Layer
Having no background whatsoever is a tool available via the Canva Pro account. But in the free version of Canva, you’re able to make the background of your image transparent as well.
To do this, head back to your canvas and upload an image you’d like to work with. If you don’t want to work with an image, write out your text here.
On the left side vertical editors bar, select “elements” and find a free image or shape you’d like to work with. If you’ve selected a shape, choose your color now.
While the shape is highlighted, select the checkerboard icon in the horizontal, white editor’s bar at the top of your canvas. You will see a transparency slider that will allow you to adjust the transparency of your image.
If you’re working on an extended project and need to ensure your graphics look the same across your designs, you can adjust the transparency levels in the box ranging from 100 percent to 1 percent.
Marketing – Best Practices
Create a marketing plan to better understand what you will be publishing to your social media accounts.
Consider sticking to a color palette – specific to your brand – to enhance brand awareness and trust in your customers. If you use Canva Pro, you will be able to save your brand palette for easy designing.
If you go through the trouble of producing a company logo, remember to use it!
If you hire a designer to produce it for you, be sure to request a logo with a transparent background.
How Do You Handle Your Marketing?
Thanks to the help of Canva, we can have access to incredible resources at an affordable price. From ease of use to all of the Canva Pro features, I can’t recommend this design program enough!
I also recommend you check out all my other blog posts on marketing! You can find those under my Side Hustles tab.
Need Tools to Get Started?
This camera is an upgraded version of the camera I use. Learning to use a camera is an incredible tool to add to your tool belt!
An external hard drive will help you store all of your graphics and raw images.
A tripod is a great investment, especially if you’re creating your content!
Programs That I Love
These are the programs I use to help me grow my blog. Please note – these are affiliate links! That means I make a commission, at no extra cost to you.
Square – Affiliate Link
If you sell physical products as I do, you need a simple solution to having an online store and a way to accept different forms of payment. Because cash is great, but cards are convenient! I found a solution to all of those with Square.
Now don’t get me wrong – the website took some getting used to. But whenever I file a ticket, I always see a resolution within a day or two. The Square team is quick to help me find solutions and troubleshoot whatever issues I’m having! I can manage pick-up locations, online listings, and more with my Square account. Use my affiliate link to get your Square store started and we both get rewarded for using the platform!
*This is my account with my backyard homesteading blog, The Learning Life. I launched a line of beeswax beauty products in July 2023 and have been able to process all of my sales with Square!
RankIQ – Affiliate Link
As a blogger, the name of the game is search engine optimization (SEO) and keyword research. What’s the use in a blog chock full of helpful information if there’s no way to find it?! And as a busy mom, we both know that I don’t have time to waste.
Enter in – Rank IQ.
RankIQ is an artificial intelligence-driven keyword research service that focuses on just that – keywords. Other keyword research services will highlight data that isn’t helpful or necessary to a blog. We need to know how to rank, and RankIQ gives me the information I need to achieve that goal. Did I mention it was developed by a man who became a millionaire himself via his blogs? These are tried and true methods.
If you’re interested in creating a blog and want to get a jump start on ranking on Google, I highly recommend Rank IQ. When you use my affiliate link, you directly support my business. Thank you for supporting Homemaker and Happy!
Convert Kit – Affiliate Link
There are several email services out there. My favorite is Convert Kit. In the beginning, your pricing is free for up to 1,000 subscribers. From there, the price changes per month based on what your goal for your blog is.
When you use my affiliate link, you directly support my business. Thank you for supporting Homemaker and Happy!
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